{"id":19871,"date":"2023-04-13T14:47:30","date_gmt":"2023-04-13T05:47:30","guid":{"rendered":"https:\/\/nitto-stainless.com\/en\/?page_id=19871"},"modified":"2023-06-15T16:15:28","modified_gmt":"2023-06-15T07:15:28","slug":"voice-user-interview-lina","status":"publish","type":"page","link":"https:\/\/monovate.net\/en\/voice-user-interview-lina\/","title":{"rendered":"Responding to the Demand for Small-Scale Production with Beer Brewing Equipment in Stainless Containers"},"content":{"rendered":"<style>\n\t.user-case p {\n\t\tline-height: 2em;\n\t\tmargin: 2em auto;\n\t}<\/p>\n<p>\t.user-case h2 {\n\t\ttext-align: center;\n\t\tmargin-top: 1em;\n\t}<\/p>\n<p>\t.user-case .c-rounded-box {\n\t\tborder: 5px solid #089da8;\n\t\tpadding: 2em;\n\t}<\/p>\n<p>\t.user-case .c-rounded-box p {\n\t\tfont-weight: bold;\n\t\tmargin: 1em auto;\n\t}<\/p>\n<p>\t.user-case .catch {\n\t\tpadding: 1.5em;\n\t\tcolor: #003e9c;\n\t}<\/p>\n<p>\t.user-case .catch p {\n\t\tfont-size: 2em;\n\t\tmargin: 3em auto;\n\t\tcolor: #003e9c;\n\t}<\/p>\n<p>\t@media screen and (max-width: 768px) {\n\t\t.user-case .catch p {\n\t\t\tfont-size: 1.5em;\n\t\t\tmargin: 1.5em auto 1em 1em;\n\t\t\tcolor: #003e9c;\n\t\t}\n\t}<\/p>\n<p>\t.user-case .user-case-image p {\n\t\ttext-align: center;\n\t\tmargin-bottom: .5em;\n\t}<\/p>\n<p>\t.user-case .user-case-image img {\n\t\tmax-height: 450px;\n\t}<\/p>\n<p>\t.user-case .user-case-caption p {\n\t\tfont-size: .9em;\n\t\tcolor: #999999;\n\t\ttext-align: center;\n\t\tmargin-top: .5em;\n\t\tmargin-bottom: 3em;\n\t}<\/p>\n<p>\t.user-case .editors-note {\n\t\tbackground: #F7F7F7;\n\t\tpadding: 2em;\n\t\tmargin: 2em auto;\n\t}<\/p>\n<p>\t.user-case .editors-note p {\n\t\tmargin: 1em auto;\n\t}<\/p>\n<p>\t.user-case .editors-note h4 {\n\t\tmargin-top: 0;\n\t}<\/p>\n<p>\t.user-case .editors-note .user-promotion-txt {\n\t\tmargin: 1em auto;\n\t}<\/p>\n<p>\t.user-case_3-7 {\n\t\tdisplay: flex;\n\t\tflex-wrap: wrap;\n\t\talign-items: center;\n\t}<\/p>\n<p>\t.user-case_3-7 p {\n\t\tmargin: 1em auto;\n\t}<\/p>\n<p>\t.user-case_3-7 .user-case_3-7-3 {\n\t\twidth: 30%;\n\t}<\/p>\n<p>\t.user-case_3-7 .user-case_3-7-7 {\n\t\twidth: 70%;\n\t}<\/p>\n<p>\t@media screen and (max-width: 768px) {\n\t\t.user-case_3-7 .user-case_3-7-3 {\n\t\t\twidth: 100%;\n\t\t}<\/p>\n<p>\t\t.user-case_3-7 .user-case_3-7-7 {\n\t\t\twidth: 100%;\n\t\t}\n\t}<\/p>\n<p>\t.user-case_30 {\n\t\tdisplay: flex;\n\t\tflex-wrap: wrap;\n\t\talign-items: center;\n\t}<\/p>\n<p>\t.user-case_30 div {\n\t\twidth: 30%;\n\t}<\/p>\n<p>\t.user-case_30 p {\n\t\ttext-align: center;\n\t\tmargin: .5em auto;\n\t}\n<\/style>\n<div class=\"user-case\">\n<div class=\"user-case-image\">\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-thumbnails2.jpg\" alt=\"\" \/><\/p>\n<\/p><\/div>\n<div class=\"catch\">\n<p>It was great to receive advice on the production of custom containers, considering the size of our production<br \/>\n\t\t\tsite, production volume, and the balance with equipment costs.<\/p>\n<\/p><\/div>\n<p style=\"margin: 1em auto 0; font-size: 1.2em; font-weight: bold; color: #003e9c;\">Lina Co., Ltd.<\/p>\n<div class=\"user-case_3-7\">\n<div class=\"user-case_3-7-3\">\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-logo-199-150.png\" \/><\/p>\n<\/p><\/div>\n<div class=\"user-case_3-7-7\">\n<p>A company engaged in various businesses related to food and beverage operations, including craft beer<br \/>\n\t\t\t\tbrewing. To meet the demand for small-scale craft beer production, they introduced custom stainless<br \/>\n\t\t\t\tsteel<br \/>\n\t\t\t\tcontainers from Nitto Kinzoku Kogyo. They created brewing equipment with a 100L cylindrical container<br \/>\n\t\t\t\tand<br \/>\n\t\t\t\trealized a custom beer manufacturing service for restaurants and wedding favors, among others. We had<br \/>\n\t\t\t\tthe<br \/>\n\t\t\t\topportunity to interview Mr. Masahiro Ogawa, CEO of Lina Co., Ltd.<\/p>\n<p><a href=\"https:\/\/www.lifeart-navi.com\/\">Visit Lina Co., Ltd. Official Website<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h5 style=\"margin: .5em auto;\">Interviewee:<\/h5>\n<p style=\"margin: .5em auto;\">Masahiro Ogawa, CEO<\/p>\n<div class=\"user-case-image\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-image01.png\" alt=\"\" \/><\/div>\n<div class=\"c-rounded-box\">\n<ul>\n<li style=\"padding-left: 30px;\"><a href=\"#business\">&#8220;We want many people to enjoy craft beer,&#8221; so we make a<br \/>\n\t\t\t\t\twide<br \/>\n\t\t\t\t\tvariety of beers!<\/a><\/li>\n<li style=\"padding-left: 30px;\"><a href=\"#process\">We are currently using craft beer brewing equipment in<br \/>\n\t\t\t\t\tour<br \/>\n\t\t\t\t\tstores.<\/a><\/li>\n<li style=\"padding-left: 30px;\"><a href=\"#issue\">We wanted equipment that could handle small-scale<br \/>\n\t\t\t\t\tproduction.<\/a><\/li>\n<li style=\"padding-left: 30px;\"><a href=\"#solution\">It was great to receive advice on the production of<br \/>\n\t\t\t\t\tcustom<br \/>\n\t\t\t\t\tcontainers.<\/a><\/li>\n<li style=\"padding-left: 30px;\"><a href=\"#promotion\">We were introduced to some recommended original craft<br \/>\n\t\t\t\t\tbeers!<\/a><\/li>\n<\/ul><\/div>\n<h3 id=\"business\">&#8220;We want many people to enjoy craft beer,&#8221; so we make a wide variety of beers!<\/h3>\n<h4>&#8211; First of all, please tell us about your beer brewing business.<\/h4>\n<div class=\"user-case-image\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-image06.png\" alt=\"\" \/><\/div>\n<div class=\"user-case-caption\">\n<p>?VECTOR BEER Shinjuku, located a 3-minute walk from Shinjuku Gyoen-mae Station, was selling take-out menus<br \/>\n\t\t\tduring<br \/>\n\t\t\tlunchtime.<\/p>\n<\/p><\/div>\n<p><span style=\"font-weight: bold; margin-right: 1em;\">Mr. Ogawa:<\/span><\/p>\n<p><strong>&#8220;With the desire for more people to enjoy craft beer,&#8221;<\/strong> we are actively engaged in the<br \/>\n\t\tdevelopment of<br \/>\n\t\tvarious varieties, with brewers at the core. We produce a wide range of beers, from &#8220;aromatic and easy-to-drink<br \/>\n\t\tbeers with reduced bitterness&#8221; to &#8220;IPAs that offer a distinct hop bitterness.&#8221; This allows us to offer our craft<br \/>\n\t\tbeers to both those who don&#8217;t usually drink beer and beer enthusiasts.<\/p>\n<p>We have several production bases, but at the &#8220;VECTOR BEER FACTORY&#8221; in Shinjuku, where we perform 100L-scale<br \/>\n\t\tbrewing,<br \/>\n\t\twe use tanks from Nitto Kinzoku Kogyo. We also have a large-scale brewery in Asakusabashi, where we can produce<br \/>\n\t\tbatches of around 1000L.<\/p>\n<h4>&#8211; What was the trigger for starting to brew craft beer in-house?<\/h4>\n<p>Aside from already having a love for beer, the main trigger was when we opened neighboring stores in Shinjuku<br \/>\n\t\tabout<br \/>\n\t\tseven years ago. We thought that if we were opening stores close to each other, it would be better to<br \/>\n\t\tdifferentiate<br \/>\n\t\tourselves rather than create similar establishments. So, we decided to brew beer in our new store. People<br \/>\n\t\tappreciated the concept of a &#8220;place where beer enthusiasts gather&#8221; and being able to drink freshly brewed beer<br \/>\n\t\ton-site, and the production capacity of the in-store equipment became insufficient. That&#8217;s why we established a<br \/>\n\t\tbrewery in Asakusabashi in 2017.<\/p>\n<h4>&#8211; In addition to brewing in-house, you also provide support for obtaining brewing licenses.<\/h4>\n<p>When we first started brewing on our own, obtaining a brewing license was quite challenging. It took about a<br \/>\n\t\tyear. We<br \/>\n\t\tthought, &#8220;There will be many others who will struggle with this,&#8221; so we started our consulting business a few<br \/>\n\t\tyears<br \/>\n\t\tago. We provide support by sharing various know-how, including not only how to brew beer but also the knowledge<br \/>\n\t\trequired to obtain a license and how to communicate with the tax office. We assist in obtaining the license<br \/>\n\t\twithin<br \/>\n\t\tapproximately 6 to 8 months, and this support has been well-received.<\/p>\n<h3 id=\"process\">We are using them for craft beer brewing at our stores.<\/h3>\n<h4>&#8211; In the process of beer brewing, how are our containers used?<\/h4>\n<div class=\"user-case-image\">\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-image09.png\" alt=\"\" \/><\/p>\n<\/p><\/div>\n<div class=\"user-case-caption\">\n<p>?Nitto Kinzoku Kogyo&#8217;s 150L tanks were used for hot liquor and boiling tanks.<\/p>\n<\/p><\/div>\n<p>As mentioned earlier, we use them as equipment for in-store brewing at &#8220;VECTOR BEER FACTORY&#8221; in Shinjuku.<br \/>\n\t\tSpecifically, they are used for hot liquor tanks, which heat water, and tanks for mashing and boiling barley.<br \/>\n\t\tWith<br \/>\n\t\tthese facilities, we can brew approximately 100L of beer at a time.<\/p>\n<h3 id=\"issue\">We wanted equipment that could handle small-scale production.<\/h3>\n<p>The opportunity to learn about Nitto Kinzoku Kogyo came through a referral from a restaurant we met during beer<br \/>\n\t\tbrewing consulting. At that time, we were using foreign-made tanks of around 300L, but we were receiving more<br \/>\n\t\tinquiries about producing <strong>original beers in quantities of around 100L<\/strong>. Since the production<br \/>\n\t\tvolume<br \/>\n\t\tdid not match, we were considering <strong>replacing the tanks<\/strong>.<\/p>\n<p>We also considered purchasing packaged brewing tank sets from the United States, but we were looking for other<br \/>\n\t\tmethods that could <strong>handle small-scale production and keep costs down<\/strong>.<\/p>\n<div class=\"user-case-image\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-image07.png\" alt=\"\" \/><\/div>\n<h3 id=\"solution\">It was great to have someone to consult with about creating custom containers.<\/h3>\n<h4>&#8211; It has been about a year since you first adopted our products. How has the experience been?<\/h4>\n<p>First and foremost, being able to produce in quantities of around 100L has allowed us to meet the new demand for<br \/>\n\t\tsmall-scale production as intended. In addition to restaurants, our beers are being enjoyed by the general<br \/>\n\t\tpublic<br \/>\n\t\tfor events and as original beers for weddings.<\/p>\n<p>Furthermore, <strong>it was great to have someone to consult with about creating custom containers, taking into<br \/>\n\t\t\taccount the size of the production site, production volume, and equipment costs<\/strong> from the proposal<br \/>\n\t\tstage.<\/p>\n<p>For example, the hot liquor and boiling tanks were shaped so that they could be directly heated with a gas stove.<br \/>\n\t\tThis allows us to keep costs down compared to using temperature control equipment. We also requested<br \/>\n\t\tcustomization,<br \/>\n\t\tsuch as adding a simple shower-like attachment to the lid of the container for the sparging process, which is a<br \/>\n\t\tkey<br \/>\n\t\tpoint in brewing. We also had a mesh-like plate installed in the container to filter the barley. The ability to<br \/>\n\t\t<strong>customize the containers according to our specific needs<\/strong> was the most important factor in<br \/>\n\t\tchoosing<br \/>\n\t\tNitto Kinzoku Kogyo, and we have seen the benefits of this in practice.\n\t<\/p>\n<p>As a beer consulting business, we often discuss equipment with our clients, and it&#8217;s very helpful to be able to<br \/>\n\t\tcustomize the equipment to fit their budgets and needs.<\/p>\n<p style=\"text-align: center;\"><a class=\"sub_btn\" href=\"#product\" style=\"text-decoration: none;\">See the product<br \/>\n\t\t\tthat<br \/>\n\t\t\tserved as the basis for customization<\/a><\/p>\n<div class=\"user-case-image\">\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-image05.png\" alt=\"\" \/><\/p>\n<\/p><\/div>\n<h4>&#8211; I heard that beer consulting services are currently very popular.<\/h4>\n<p>With the support of subsidy programs, it has become very popular among people who want to start new businesses.<br \/>\n\t\tThe<br \/>\n\t\tscale of the business varies, with some people being able to expand on a large scale right away, while others<br \/>\n\t\tstart<br \/>\n\t\tsmall as individuals.<\/p>\n<p>If you have a large budget, packaged beer-specific equipment may be a good option. However, for individuals who<br \/>\n\t\twant<br \/>\n\t\tto start small, I would recommend using cylindrical containers like those from Nitto Kinzoku Kogyo and producing<br \/>\n\t\tbeer using a gas stove.<\/p>\n<div class=\"user-case-image\">\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/lina-image08.png\" alt=\"\" \/><\/p>\n<\/p><\/div>\n<h3 id=\"promotion\">They recommended some original craft beers!<\/h3>\n<p>At Lina, they have a brewing team called &#8220;Vector Brewing&#8221; and actively develop beers as a manufacturer. I asked<br \/>\n\t\tMr.<br \/>\n\t\tOgawa, whom I interviewed this time, for his recommended craft beer.<\/p>\n<p><strong>These products can be purchased through their <a href=\"https:\/\/vectorbrewing.shop\/\">official online<br \/>\n\t\t\t\tstore<\/a><br \/>\n\t\t\tor at their brewing facility in Asakusabashi.<\/strong><\/p>\n<h4 style=\"margin-bottom: 1em;\">Nekopanchi<\/h4>\n<div class=\"user-case_3-7\">\n<div class=\"user-case_3-7-3\">\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/nekopanchi03.jpg\" alt=\"Nekopanchi\" \/><\/p>\n<\/p><\/div>\n<div class=\"user-case_3-7-7\">\n<p>A pale ale with the bitterness kept as low as a cat&#8217;s punch, making it a popular classic for a wide range<br \/>\n\t\t\t\tof<br \/>\n\t\t\t\tpeople. It has a floral aroma and a moderate bitterness, making it recommended even for those who don&#8217;t<br \/>\n\t\t\t\tlike<br \/>\n\t\t\t\tbeer.<br \/>\n\t\t\t\t(In 2019, it won the Gold Award at the &#8220;Japan Great Beer Awards&#8221; organized by the Japan Craft Beer<br \/>\n\t\t\t\tAssociation. Impressive!)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h4>Shironekopanchi<\/h4>\n<p style=\"margin: 0 auto 1em;\">A wheat beer with a fruity aroma and a subtle bitterness, enhanced with the<br \/>\n\t\tdistinctive aroma of Citra hops. It is a refreshing and easy-to-drink white beer.<\/p>\n<h4>Melon Shake<\/h4>\n<p style=\"margin: 0 auto 1em;\">A unique shake beer with a melon-like aroma produced by sake yeast. Recommended even<br \/>\n\t\tfor those who don&#8217;t like beer!<\/p>\n<h3 id=\"product\">Products that served as the basis for customization<\/h3>\n<div class=\"user-case_30\">\n<div class=\"\">\n<p>Boiling Tank \/ Hot Liquor Tank<\/p>\n<p><a href=\"\/en\/products\/craftbeer\/\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/Craft_Beer_04-2.jpg\"\n\t\t\t\t\t\talt=\"Craft Beer Cylindrical Set\" \/><\/a><\/p>\n<p>\t\t\t<a href=\"\/en\/products\/craftbeer\/\">Craft Beer Cylindrical Set<\/a>\n\t\t<\/div>\n<div class=\"\">\n<p>Mashing Tank<\/p>\n<p><a href=\"\/en\/products\/ht-st-l\/\"><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/HT-ST-L_01.jpg\"\n\t\t\t\t\t\talt=\"Hopper Type General Purpose Container with Legs\" \/><\/a><\/p>\n<p>\t\t\t<a href=\"\/en\/products\/ht-st-l\/\">Hopper Type General Purpose Container with Legs<\/a>\n\t\t<\/div>\n<div class=\"\" style=\"width: 100%;\">\n<p><a class=\"btn_inquiry\" href=\"\/inquiry\" style=\"text-decoration: none;\">Inquire about the products<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"editors-note\">\n<h4>Editor&#8217;s Note<\/h4>\n<div class='content-column one_third'><div>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/IMG_1622.jpg\" alt=\"\" \/><\/p>\n<\/p><\/div>\n<p><\/div> <div class='content-column two_third last_column'><p>In this interview, we had the opportunity to speak with a company filled with a spirit of challenge.<br \/>\n\t\t\tPresident Ogawa has a passion for building things with his own hands, even DIYing the interior of his own<br \/>\n\t\t\tstore. His enthusiasm for crafting their own craft beer and his commitment to energizing the food and<br \/>\n\t\t\tbeverage industry came through clearly.<\/p>\n<p>As NITTO KINZOKU, we proposed designs that could balance budget and requirements through multiple discussions<br \/>\n\t\t\twith Lina Corporation. We are delighted to have the opportunity to continue building a relationship with<br \/>\n\t\t\tLina Corporation and design craft beer tanks together. Our goal is to manufacture containers that can be the<br \/>\n\t\t\tfirst step for customers who want to start craft beer brewing.<\/p>\n<p><\/div><div class='clear_column'><\/div>\n\t<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It was great to receive advice on the production of custom containers, considering the size of our production site, production volume, and the balance with equipment costs. Lina Co., Ltd. A company engaged in various businesses related to food and beverage operations, including craft beer brewing. To meet the demand for small-scale craft beer production, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19871","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/pages\/19871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/comments?post=19871"}],"version-history":[{"count":3,"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/pages\/19871\/revisions"}],"predecessor-version":[{"id":37947,"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/pages\/19871\/revisions\/37947"}],"wp:attachment":[{"href":"https:\/\/monovate.net\/en\/wp-json\/wp\/v2\/media?parent=19871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}