{"id":38330,"date":"2024-05-17T17:24:43","date_gmt":"2024-05-17T08:24:43","guid":{"rendered":"https:\/\/nitto-stainless.com\/en\/?page_id=38330"},"modified":"2025-04-30T12:18:15","modified_gmt":"2025-04-30T03:18:15","slug":"nitto-kinzoku-kogyo-becomes-monovate","status":"publish","type":"page","link":"https:\/\/monovate.net\/en\/nitto-kinzoku-kogyo-becomes-monovate\/","title":{"rendered":"Nitto Kinzoku Kogyo Becomes MONOVATE"},"content":{"rendered":"\t\t
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Creating Innovation.
\n\nInnovating Creation.
\nMONOVATE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On June 10, 1957, Nitto Kinzoku Kogyo was born in the Land of the Rising Sun, with the hope of being as prosperous as the rising sun from the east.<\/p>

On April 1, 2024, our company will take a new step forward as MONOVATE Co., Ltd.<\/p>

We don\u2019t just want to create things; we want to create our customers’ “monozukuri” (craftsmanship and manufacturing).<\/p>

This is our vision and commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Purpose<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are a “Manufacturing Innovation Company”<\/p>

For 66 years since our founding, we have delivered stainless steel containers to many customers.<\/p>

We have diligently pursued and realized the quality our customers need.<\/p>

In doing so, we have outgrown the label of a “stainless steel container manufacturer.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Manufacturing Innovation Company” \u2013<\/p>

To clearly define our purpose, Nitto Kinzoku Kogyo will change its name on April 1, 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Supporting our customers’ unique [MONO] products with our unique products and proposals.
Innovating manufacturing through manufacturing [INNOVATE].<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Commitment in the Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To express trust in manufacturing, the overall design is kept simple.
The teal color of the logo signifies a sense of uniqueness and creativity within a calm demeanor.<\/p>

The “O” represents our stainless steel containers and symbolizes our willingness to embrace and address various customer needs and concerns.<\/p>

As a company with a broad perspective, we aim to combine the skills and ideas of our customers and ourselves to reach even greater heights.
Our new company name and logo, MONOVATE, embody this commitment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We want to support our customers’ innovation and the world’s innovation from every field, with stainless steel containers and beyond.<\/p>

To ensure that theoretical ideas don’t remain just theories.
To keep our customers’ spirit of challenge from rusting.<\/p>

As a “Manufacturing Innovation Company,” we support the innovation of everyone involved in creating products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Message from CEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Joseph Schumpeter, an economist known as the father of innovation, introduced the concept of innovation using the term “new combination” in his work The Theory of Economic Development<\/em>.<\/p>

“Innovation is a new combination.”<\/p>

This is the definition of innovation as we at MONOVATE understand it.<\/p>

We want to create innovation through new combinations of our customers’ manufacturing and MONOVATE’s manufacturing.<\/p>

Innovating manufacturing through manufacturing. Innovating manufacturing itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Masanori Oyama
President and CEO
MONOVATE Co., Ltd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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